This Is The Shoe

ASICS told us the HyperGEL-Yu wasn’t their best athletic shoe or their most stylish—but made for comfort. So, we featured the unseen in athletic shoe advertising: the everyday, mundane moments.

This is the shoe for everything, even when everything is nothing. 

Alongside our 15s, we created 60s extended versions so you could experience every thrilling second.

The campaign rolled out across print and social.