Live Cam Cleaning

In ‘Silo’ cleaning the camera lens of a live feed of the apocalyptic outside world is a crucial plot point. And just like ‘Silo’, all of us are  constantly looking out at the world through live feeds.

So to get people talking about the S2 premiere, we sent a cleaner out to clean one of the most watched live streams and place unsuspecting fans into the world of the show.

We partnered with Pokimane on Twitch to have a Silo cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences hollering in the chat. She then revealed that it was, indeed, for ‘Silo’.
The stunt reached 15M people across platforms.

MADE WITH TY CARRINGTON

Live Cam Cleaning

In ‘Silo’ cleaning the camera lens of a live feed of the apocalyptic outside world is a crucial plot point. And just like ‘Silo’, all of us are constantly looking out at the world through live feeds.

So to get people talking about the S2 premiere, we sent a cleaner out to clean one of the most watched live streams and place unsuspecting fans into the world of the show.

We partnered with Pokimane on Twitch to have a Silo cleaner come into the room while she was “away” and clean the video camera 3 times. The 3rd time they were “caught” by Pokimane sending audiences hollering in the chat. She then revealed that it was, indeed, for ‘Silo’.

The stunt reached 15M people across platforms.

In ‘Silo’ cleaning the camera lens of a live feed of the apocalyptic outside world is a crucial plot point. And just like ‘Silo’, all of us are  constantly looking out at the world through live feeds.